Dealing with Unexpected Customer Objections and Delays from Ben Gay III

Dealing with Unexpected Customer Objections and Delays from The Closers Pt 2

There are times when no matter what you do, no matter how careful you have been, your customers will still pop up with some unexpected objection or delay.

If you are not yet familiar with The Closers Part 2 by Ben Gay III - the book  delves into the nuanced, sophisticated techniques and mindset strategies used by the top "master closers" in the sales profession. The Closers Pts 1 and 2 are widely recognized as THE Sales Bibles.

Opening the book to this chapter 'And Another Thing,' we journey to page 244, specifically to the segment titled 'Is It Really Real?' Last week we covered  'Curing the Be-Back Blues.' I invite you to revisit our previous conversations - all 7 of them - to follow along as we delve into the narrative. Ben says that this chapter, in his opinion, is worth the price of the whole book. And he should know since he wrote it!

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